Whether you are looking for a basic brochure style website or a full-fledged eCommerce store, dsnry has the solution to your web design needs. We implement the latest design trends and technologies to make sure your website is built in the most efficient and cost effective manner possible. We also optimize your site in order to get you found on all major search engines at no extra charge.
Content, content, content.
One of the concepts that we preach to our clients at dsnry, is the need for a fully integrated marketing effort. The concept of full integration can’t be overstated when it comes to Blogs and Search Engine Optimization, i.e. your ability to be found online by potential customers. Google loves content. A chief source of content on the web today is the ever ubiquitous Blog. A Blog is basically a forum for communicating information and content on any number of topics. A travel blog may consist of someones thoughts and experiences traveling the world. The ever popular food Blog can document a person’s thoughts and opinions on eating at various restaurants around town. These thoughts can be supplemented by photos and videos relating to the Blog topic. The irony of Blogs is that the most successful and popular Blogs weren’t specifically created for any commercial purposes. They simply serve as an outlet for a person to get their thoughts and opinions out. This speaks to the organic and humanistic nature of the most effective Blogs. They’re designed and written to be enjoyed by humans, not a Google search algorithm. This is why anyone can and should Blog. If you own business or have any interest in the commercial success of a business, odds are you are an expert at something. Why not Blog about it? You don’t have to be a polished writer for your Blog to gain traction, you just have to have an opinion or insight into any topic relating to your business.
Let’s say for example that you own a business that specializes in Automotive Repair. You can start a Blog detailing tips car owners can use to maintain their cars and avoid unnecessary and expensive repair bills. Keep this blog updated on a weekly or monthly basis with useful information and your Search Engine Ranking is sure to improve. That’s the power of a Blog. dsnry can design a self-standing Blog site or add a Blog section to any existing website that will not only give you a forum to share your knowledge and insights on any topic you choose, but will also increase the effectiveness of your online marketing efforts.Blogs are incredibly cost effective and can provide a staggering return on investment, both in terms of the time and money they take to set up.
The Myth of the Interactive Website
Interactive websites as we knew them were never really interactive. They just had effects and animations. What was so Interactive about a website that just played an animation in front of you or had a transition effect between pages. The even bigger irony was that with the many accessibility issues encountered by technologies like Flash, these websites were completely inaccessible on certain systems. And if a website isn’t accessible, it really couldn’t interact with you at all. The truth of the matter is that only now are we seeing truly Interactive Web Design take shape. Responsiveness can be considered a measure of a websites actual interactivity. Responsiveness can also be considered how compatible a website is with it’s given medium. By medium we mean a desktop monitor, a mobile phone, a tablet, laptop, etc. Will your website look great on a 27” Retina screen iMac, but look terrible on an Android phone? Technologies like resolution dependent style sheets make it possible to have your website redesign itself as a user resizes his or her browser window right before your very eyes. This is the power of Responsive Web Design, and dsnry specializes in developing Web Sites designed to look great on every conceivable medium.
The term “Flash site” is still misused to this day. With more accessible and stable technologies like HTML5, Flash is quickly becoming a relic, but the term had become ubiquitous with interaction that websites that had any degree of animation or effect to them were referred to as “Flash websites” the same way a tissue is referred to as a Kleenex, regardless of the brand. Interactive web design is no longer about animations and effects, instead it’s about how a site accommodates and presents information to you, the user. How easy the site to navigate? How easy is it to find the information you were looking for or perform an action like pay a bill or book a ticket?
It was somewhere between 2006 and 2008 when a new buzzword was born and being thrown about with reckless abandon by every fly-by-night marketing expert in Las Vegas. This word was Search Engine Optimization or SEO for short. It was touted as a magical cure all that would solve your websites problems and make it so that you would show up on the front page of Google, thus driving more traffic and increasing revenue to your website. These so-called SEO experts thought they had it figured out. They knew all the “tricks”. Gems like “Just repeat your keywords frequently, and oh yeah, landing pages are great too”. But the best trick to mastering SEO is… ready for it?
There are no “tricks” or shortcuts to mastering SEO.
Search Engine Optimization (SEO) is the process of optimizing our website though a series of techniques and methodologies in order to improve it’s Search Engine Ranking. The reality is that SEO is an ever evolving science. Beware of people who claim to have it all figured out. Google does not release it’s Algorithms and ranking criteria to the public, so all we can do as consumers is do our research and make an educated guess on how these sites are being processed. And certainly no one can guarantee a first page ranking on Google.
Content, Content, Content
But one thing that can be agreed upon by anyone who has ever used Google, is that Google loves content. it love insights and information that are of actual benefit to it’s users, and the one thing that we can all do as responsible business owners is provide content that our customers find beneficial and actually want to read.
Google is at Heart a User Experience Company
You need to have more respect for Google than to believe there are tricks involved in SEO. It’s all about the content. The honest to goodness content. Would you want to read what you’re putting out? Does your Blog post actually contain any food for thought or does it reek of BS and fluff for miles? If Google can smell it, imagine what your customers will think. Hands down one of, if not the most sophisticated innovation or service (or whatever you choose to call it) around, Google can’t be fooled by tricks. And let’s face it, Google is the “Search Engine” in Search Engine Optimization. It’s THE search engine. The only one that ever mattered and the only one that will ever matter for a really long time. How often do you “Google” something on a daily or weekly basis? Has your computer or phone ever acted up – Odds are you Googled the symptom in order to find the solution. Did the search results consist primarily of vapid results, void of any real substance? Or did the search turn up a Blog or Tech Forum where someone eles was experiencing the same problem, and lo and behold, a few posts in, a solution to why your phone or computer was acting up. How did it know that? How did it know that a tech forum would be more useful to you as a consumer vs the webpage loaded with “tricks”? Google is mastering user experience, and they’re only getting better at it.
Below are just a few of the techniques we employ to ensure that your website is property Optimized for Search Engines:
You need to make sure your site is emphasizing the correct keywords. There is a research process that involves determining who your demographic is, and what their behaviors are. From there you can determine which keywords they’re most likely to search for when using Google to find service providers. The obvious answer may not always be the correct answer. We utilize tools like Google Adwords: Keyword Planner to research and determine the best possible keyword strategy for your business.
You need to understand who your competition is and what they’re doing right and just as importantly, what they’re doing wrong. This is a critical component of improving your Search Engine Ranking. dsnry will research your competition and devise a custom strategy to capitalize on their shortcomings.
Understanding Meta Tags
A lesser known but still integral part of the SEO process, Meta Tags are found in the hidden code of web pages that isn’t viewable to the end user through a standard web browser. Their purpose is to help a Search Engine better categorize the given website. A testament to the ever evolving nature of Search Engine Optimization, Meta Tags were once far more emphasized as a component of effective SEO but have since depreciated in importance due to the incessant abuse by spammers and poorly managed SEO efforts. But that doesn’t mean that you should ignore them. Depending on a particular Search Engine’s algorithm, users can still see the benefit in well written Meta Tags. dsnry will examine your sites content and develop a list of Meta Tags that will help improve your Search Engine ranking.
Statistics and Analytics
What good is a Search Engine Optimization effort if you can’t see or understand the results? Any investment requires results to be tangible and easy to understand, that’s why dsnry will set your site up to properly collect and analyze Search Engine Ranking data using tools like Google Analytics and distill that information into a monthly report that is easy for anyone to understand. Every change you make to your SEO campaign should be monitored for it’s effects, negative or positive. A proper analytics set up is crucial to measure these effects.
The consequences of a poorly develop SEO campaign can be absolutely devastating to your website and by extension your business as a whole. Google not only ignores sites that misuse and abuse SEO practices, it practically relegates them to the dust bin of the Search Engine world. Rightfully so, with the glut of spammers and scammers out their looking to make a quick buck on the web, proper and ethical SEO is in everyone’s best interest. You need a company that is up to date on the latest SEO techniques and trends, not to mention one that will only employ ethical, “White Hat” techniques to ensure that your website ranks high on Googles organic search results.
The vast majority of modern websites are built on what is known as a Content Management System. A Content Management System (or CMS) is a framework or platform that allows a user to easily assemble and maintain a website without knowing complex programming languages like PHP or ASP. You may even be familiar with names like WordPress, Joomla, Drupal, etc. The popularity of these Content Management Systems means anyone with a minimal degree of training can easily add and delete pages from a website, add photos, update content, etc. Websites built with Content Management Systems can be easily “skinned” with beautifully designed themes, whether from a pre-existing or unique, fully customized template. These sites are quickly becoming the norm due to the ease of maintaining and updating them, along with the money they save by not having to constantly pay a professional web design company for even the smallest updates. Content Management System based sites also offer the ability to add-on powerful expansion software called “plugins”. These plugins dramatically increase the functionality and feature set of a website.
Say you have a blog where you feature photography. You can easily monetize your blog by adding a plugin that will allow your readers to purchase physical products with your photos printed directly on them, such as t-shirts, hand bags, iPhone cases, etc. This is all possible with the power of a Content Management System. dsnry will thoroughly examine your business needs and goals and recommend a Content Management System strategically customized to fit your exact needs.
Given just how interconnected all aspects of website design are, the importance of properly maintaining your website cannot be understated. It’s usually not enough to just build a website. This is because search engines like Google place a huge emphasis on new and fresh content in order to determine a websites ranking in a search result. Simply put, Google loves content, especially new content.
The amount of updated content on your website ties directly into how much business you can expect to develop from your website.
More over, if Google begins to notice that your website hasn’t been updated in a while, it may demote it’s position in the search rankings. But how can you update your website if it’s built in such a way that only a trained and qualified web designer will be able to add and remove content? That’s why we at dsnry specialize in building sites with Content Management Systems that make updating content as easy as updating a Facebook page. Whether you have a do-it-yourself streak and would like to be trained on how to keep your site up to date, or if you’re too busy running your business to be able to update your site, we have a solution that can meet your exact needs. We offer education and training plans that will walk you through every step of the updating process or we can develop an economical maintenance plan built around your schedule and needs.
Bluntly put, Web Designers are notoriously flakey. In the past 10 years we’ve come across many situations in which a company needs to recover a website that’s been abandoned by It’s designer. Whether half-built or fully-built, we specialize in recovering and salvaging websites. We employ a transparent and organized Web Design process that explains and documents every part of the process so that in the event that you decide not to continue using us, your next Web Designer will be able to pick up right where we left off. This includes domain registration information, passwords for servers and hosting accounts, ftp account information, etc. all documented and in your possession.
Although we provide the highest level of website maintenance services ranging from updating photo galleries to posting news articles and announcements, we take immense pride in being able to educate and train our customers on how they can update and understand their website. Not only will we build an aesthetically conscious and accessible website, we will build it so that you can maintain and update it yourself, if you so desire. We utilize Content Management Systems like WordPress, Joomla, Drupal, etc. that make updating and maintaining your website as easy as updating a social media profile. And rather than break your bank with proprietary and over sized solutions like Microsoft’s ASP .net framework, we utilize cost conscious open source technologies with devoted and ever growing support communities, all to give you the peace of mind that your website will be easily managed and serviced for years to come. That’s because our design process is just as much an educational process for our clients. We want to empower our clients so that they come out smarter after having worked with us.
It has long been said that the true testament of success for an online business depends on whether or not a website can make money while it’s owner sleeps. Making money in your sleep has long been the promise of E-commerce. Being able to offer a product that can be ordered and paid for by anyone on earth at any given moment thus eliminating the need for a physical storefront and the expenses that come along with it have long been the dream of retailers everywhere. But to achieve that dream you need to employ a conscious and strategic approach and it all starts with designing an aesthetically driven, and above all else, fully functional E-commerce site. We utilize powerful and expandable E-commerce platforms like Shopify, WooCommerce, Magento, Bigcommerce, and 3dCart to ensure that your E-commerce site includes the latest features like payment gateways, shipping rate calculators, and fulfillment services, all for the purposes of streamlining the ordering process thus increasing your bottom line. We even have experience in open source E-commerce platforms like Zen Cart. E-commerce websites now allow you to customize products directly on the site by changing colors on clothing, creating your own designs to be printed on products, just to name a few. dsnry can even research and connect you with a drop shipment or print-on-demand provider that can manufacture and ship your products to customers directly, without any extra effort on your part. Beware of E-commerce website companies that are tied directly into selling a specific E-commerce platform.
Every E-commerce store is unique and requires a unique solution.
There is no single E-commerce platform that can account for every site’s needs. You need a Web Design Company that understands the available options and walks you through each one until they find the solution that fits your specific situation.
It often comes as a surprise to most small businesses that Email marketing isn’t just something you can tap into right away, much less see immediate benefit from in terms of new customers or sales. What most companies promoting Email marketing services won’t tell you is that Email marketing is wholly dependent on having a sizable list of Email addresses. More over, these Email addresses must be legally and ethically obtained. Email marketing services like Constant Contact, Vertical Response and Mail Chimp all go to great lengths to ensure that your list contains only legitimate Email addresses. In fact, in the event that a questionable Email address were to come across their systems, a representative from these companies will have to personally call you to verify how you obtained the Email addresses. This is a testament to how seriously Email spam is taken by the Marketing industry and society as whole. This is why we go to great lengths to ensure that your Email marketing efforts are done legitimately and consciously in order to provide a healthy return on your investment.
There are Many Different ways to Design Eblast.
Email Marketing entails much more than just designing a pretty Eblast and sending it to various Email addresses. There are various methods of designing Eblasts, all yielding different results and conversion rates. The simplest way is to compose a design consisting mostly of images or one large image and containing little to no organic text or HTML elements. Although this method allows for seemingly no limitations creatively, It has been known to have an adverse effect on opening and reading rates.